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One of Direction's key specialties is Microsoft Customer Relationship Management (CRM). We perform Microsoft CRM implementations, upgrades, customizations, CRM integration with other systems and are also open to providing CRM hosting. We have a proven track record with Microsoft CRM in the Manufacturing, System integrator and Finance - Investments.
 
Microsoft CRM Solutions
Direction offers to its customers business solutions for sales, marketing and service departments based on Microsoft CRM. Our solutions are designed to strengthen the relationship between a business and its customers.
We work with you to identify the solution that will help to transform your business to competitive advantage.
 
Sales: Creating demand and generating new business
No matter how complex your company’s sales processes are, Microsoft Dynamics CRM 3.0 provides easy-to-use features and capabilities to improve the way your sales and marketing organization, targets new customers, manages marketing campaigns, and drives sales activities.
Business Contacts
Increase your sales pipeline with qualified sales leads and opportunities: Take advantage of analytics and embedded coaching to maximize opportunities to cross-sell products and services.
Maximize your sales strategy: Through centralized, coordinated sales processes, including scripts and other activities.
Help your sales force go prepared for important customer meetings: By accessing sales opportunities and service histories for each customer.
Unify customer e-mail and responses: By automatically capturing discussion threads as part of each customer's history record.
 
Marketing: Better decision making and a clearer view of your customers
In today's information-driven economy, most companies are awash in customer data. Success requires the ability to transform that information into clear, actionable knowledge and respond more quickly to changing customer needs and preferences.
With Microsoft Dynamics CRM, your sales and marketing organization will have instant access to complete customer information no matter where it is stored, along with the tools needed to turn that information into action.
Create a single view of each customer: With every piece of information your company collects, all stored in a single location that is accessible across sales, marketing, and customer services organizations.
Focus your marketing efforts: With intelligent list and segmentation tools to reach prospective customers more effectively.
Execute smarter marketing campaigns: With powerful new analytic tools found in SQL Server, including data mining and business intelligence capabilities. Take advantage of new features that make it easy to create templates based on successful campaigns.

Understand what your customers are telling you: With reporting and analysis tools built on SQL Server Reporting Services that provide the precise customer knowledge your company needs to respond quickly to customer demands and changes in the marketplace.

 

Service: provide more value to your customers

Every time someone in your organization interacts with a customer, it is an opportunity to strengthen that customer's loyalty to your company by providing high levels of personalized service.
Because it can help you offer your customers targeted, relevant information about the products and services that they are interested in, Microsoft CRM 3.0 Professional can help you take advantage of opportunities to enhance customer relationships while giving your company the ability to maximize both up-sell and cross-sell.
Microsoft Dynamics - CRM
Respond faster to service issues: By delivering the right answers to customers in real-time. Take advantage of the integrated Microsoft CRM knowledge base for instant access to manuals, frequently asked questions, and troubleshooting tips.

Resolve customer issues according to desired service levels: New features for automatic escalation and routing ensure that service requests are sent to the appropriate people.

Schedule and dispatch service resources: By using new features that make it easy to find professionals who can deliver the right services. Use centralized scheduling and dispatching to manage resources and coordinate services.

 

Mobile with Microsoft CRM
Microsoft CRM Mobile functionality allows users to access critical sales information even when on the move. It enables the sales force to manage account information, add and organize business contacts, schedule important meetings and track existing sales opportunities.

Available When and Where You Need it: Get the data you need when you need it. Microsoft CRM Mobile makes the most of the convenience and portability of mobile devices to provide a tool you and your sales force will be eager to use.

Expanded CRM Data Environment: Microsoft CRM Mobile opens up the Microsoft CRM environment, providing instant access to data about customers and activities-and helping you manage your work day more successfully.

 
Easy to Learn and Use
The efficient and intuitive interface uses the already-familiar appearance of the Microsoft CRM Web client-including calendar controls, hyperlinks, lookups, and drop-down lists-so you can start using Microsoft CRM Mobile almost immediately.
 
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